Battle of the BrandsData StudiesInfographics

[Infographic] Social Media of the Sexes

By August 14, 2014 No Comments
Research reveals social media usage and frequency varies by sex. On average, U.S. adult women are more active on social media than men. Women also interact with brands more on social media.
  • 54% of women use social media to show support of a brand
  • 53% of women use social media to view a deal
  • 39% of women use social media to say up to date

Data shows that out of all social networks Facebook is both the most popular overall, and the most popular amongst female users. With women using Facebook 10% more than men.
For more details on the social media habits of the sexes, check out the infographic below! Click the graphic or click here for a larger, higher-quality PDF.


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