[Infographic] Social Media of the Sexes

Research reveals social media usage and frequency varies by sex. On average, U.S. adult women are more active on social media than men. Women also interact with brands more on social media.
  • 54% of women use social media to show support of a brand
  • 53% of women use social media to view a deal
  • 39% of women use social media to say up to date

Data shows that out of all social networks Facebook is both the most popular overall, and the most popular amongst female users. With women using Facebook 10% more than men.
For more details on the social media habits of the sexes, check out the infographic below! Click the graphic or click here for a larger, higher-quality PDF.

Social+Media+Usage+by+Gender+Infographic


About Mavrck

We all know word-of-mouth is the most effective form of marketing, but word-of-mouth automation at scale has always been a challenge. At Mavrck, we harness the power of human-to-human marketing at scale by tapping into your most valuable asset: existing customers with influence.

By focusing on influential customers who engage a high percentage of their friends around a brand's relevant topics or keywords, Mavrck's patented micro-influencer marketing platform powers consumer brands like Hershey's, Sears and Unilever to discover and activate millions of their micro-influencers to distribute content and drive conversions across social networks.

On average, our "always-on" activation engine will get 3 friends to convert for every 1 micro-influencer activated.