Americans consume 400 million cups of coffee per day. That’s the equivalent of 146 billion cups of coffee per year, which makes the United States the leading consumer of coffee in the world. In fact, 55% of American coffee drinkers would rather gain 10 pounds than give up coffee for life! Because this relationship with caffeine is so intense, so is the competition. To stay on top, coffee chains have to engage with their fans online in order to get more sales in store. Check out our analysis of the coffee giants, Dunkin’ Donuts and Starbucks, to see who’s generating the most engagement on Facebook.