[Infographic] Comparing the Top Coffee Brands on Social Media

Americans consume 400 million cups of coffee per day. That’s the equivalent of 146 billion cups of coffee per year, which makes the United States the leading consumer of coffee in the world. In fact, 55% of American coffee drinkers would rather gain 10 pounds than give up coffee for life! Because this relationship with caffeine is so intense, so is the competition. To stay on top, coffee chains have to engage with their fans online in order to get more sales in store. Check out our analysis of the coffee giants, Dunkin’ Donuts and Starbucks, to see who’s generating the most engagement on Facebook.

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About Mavrck

We all know word-of-mouth is the most effective form of marketing, but word-of-mouth automation at scale has always been a challenge. At Mavrck, we harness the power of human-to-human marketing at scale by tapping into your most valuable asset: existing customers with influence.

By focusing on influential customers who engage a high percentage of their friends around a brand's relevant topics or keywords, Mavrck's patented micro-influencer marketing platform powers consumer brands like Hershey's, Sears and Unilever to discover and activate millions of their micro-influencers to distribute content and drive conversions across social networks.

On average, our "always-on" activation engine will get 3 friends to convert for every 1 micro-influencer activated.