In the first installment of our Battle of the Brands featuring cars, we put big American automakers to the test. Buick, Cadillac, Chevrolet, Dodge, Ford, Jeep, Lincoln, and Ram Trucks delivered some impressive and surprising stats. We had our own predictions as to who was driving the most engagement amongst fans but none of us expected this American automaker to have the most engaged fans on average (sorry, Jeep!).
In part II, we’ll take a look at the import automakers. Any guesses on which import auto brand drives the most engagement with their Facebook fans?
Take a look!