Battle of the Brands: The 2015 Cinco de Mayo Edition

¡Feliz Cinco de Mayo!

The 5th of May marks a historical Mexican victory that is, ironically, more celebrated in America than in Mexico. As more Americans join the festivities year after year, more brands join the marketing opportunities. We’re not here to recognize the brands that celebrate a single day of Mexican victory today. Today, we’re here to recognize the brands that celebrate a Mexican victory every single day.

The Brand Contenders

The Most Facebook Fans

The Most People Talking about This

Highest Percentage of Engaged Fans

Most Influential Top Fans

Corona

5.3%

Dos Equis

10%

Jose Cuervo

2.3%

Patron

4.6%

Tostitos

6.68%

Avocados from Mexico

1.01%

Chi-Chi's

1%

Ro*Tel

1.7%

Qdoba

2.8%

Taco Bell

65%

Cinco de Mayo Brands with the Most Fan Engagement

How it works:

Cinco de Mayo’s Brand Battle contenders are scored using MAVRCK’s Fan Grader. This tool measures the engagement of a brand’s Facebook page based on comments generated around the brand’s latest 100 posts. The brand with the highest total engagement will be crowned the victor. If it comes down to a tie, the tiebreaker will be the average engagement index, which averages the numbers of Likes and Comments generated by a brand’s top fans.

Discover your top 100 most engaged Facebook fans with Fan Grader!Grade My Fans