Battle of the Brands: The 2015 Cinco de Mayo Edition
¡Feliz Cinco de Mayo!
The 5th of May marks a historical Mexican victory that is, ironically, more celebrated in America than in Mexico. As more Americans join the festivities year after year, more brands join the marketing opportunities. We’re not here to recognize the brands that celebrate a single day of Mexican victory today. Today, we’re here to recognize the brands that celebrate a Mexican victory every single day.
The Brand Contenders
The Most Facebook Fans
The Most People Talking about This
Highest Percentage of Engaged Fans
Most Influential Top Fans
Avocados from Mexico
Cinco de Mayo Brands with the Most Fan Engagement
How it works:
Cinco de Mayo’s Brand Battle contenders are scored using MAVRCK’s Fan Grader. This tool measures the engagement of a brand’s Facebook page based on comments generated around the brand’s latest 100 posts. The brand with the highest total engagement will be crowned the victor. If it comes down to a tie, the tiebreaker will be the average engagement index, which averages the numbers of Likes and Comments generated by a brand’s top fans.