Old Spice's 'Hardest Working' Collection amplified its messaging through real men with #legendary influence. Though the age of the metrosexual may be over, today, guys still care about their appearance....
We all know word-of-mouth is the most effective form of marketing, but word-of-mouth automation at scale has always been a challenge. At Mavrck, we harness the power of human-to-human marketing at scale by tapping into your most valuable asset: existing customers with influence.
By focusing on influential customers who engage a high percentage of their friends around a brand's relevant topics or keywords, Mavrck's patented micro-influencer marketing platform powers consumer brands like Hershey's, Sears and Unilever to discover and activate millions of their micro-influencers to distribute content and drive conversions across social networks.
On average, our "always-on" activation engine will get 3 friends to convert for every 1 micro-influencer activated.