Welcome back to Mavrck’s Second Annual March Madness featuring brands! If you followed along last year, then you must remember the epic showdown between CoverGirl and Oreo! It looks like CoverGirl is back at it this year–will they finally claim the coveted title?
 
Join us as we host this year’s round of 64 brands to see whose top 100 Facebook fans drive the most engagement according to our Fan Grader. For every round, we will use Fan Grader to score each brand’s latest 100 Facebook page posts. Points are awarded based on the total engagement their respective top 100 fans create with comments on the brand’s last 100 page posts.
 
Let’s meet 2015’s Brand March Madness Contenders!


 

How does it work?

Brands March Madness will be scored using Mavrck’s Fan Grader. This tool measures the engagement of a brand’s Facebook page based on comments generated around the brand’s latest 100 posts. The total fan count will determine the matchup favorite, but the brand with the highest total engagement will be crowned the victor. If it comes down to a tie, the tiebreaker will be the average engagement index, which averages the numbers of Likes and Comments generated by a brand’s top fans.





Fan Grader