If one of your Facebook fans is walking to work, taking a coffee break, or procrastinating the tasks ahead of him, he might take a moment to quickly scroll through his Facebook newsfeed. Most likely, he doesn’t have the time or patience to read through lengthy posts. His eyes will be drawn to posts that include photos and videos. Not only do visual posts have a better chance of catching users’ attention, but they tell a story in a much more effective and dynamic way than a paragraph of text could.
Photos posted on Facebook receive about 2x the amount of likes than posts that are exclusively text. As the newly updated Facebook brand page emerges, businesses are reminded to amp up their social media efforts. You may have an established Facebook brand page, but do your posts effectively engage your audience? Check out our tips below on how to use visual storytelling on your Facebook page.
1. Sharing is Caring
Show your fans that you are dedicated to them and appreciate their engagement. If a fan posts an image related to your business, give them a shout-out by sharing it and tagging them. Your customers will be happy to see your business reciprocating their engagement.
2. Reinforce Your Message
A picture is worth a thousand words. You can convey a much stronger message by including an image with a short caption than simply explaining yourself in text. The viewer will understand the message you are sending much faster and more clearly when there is a corresponding image. For example, if you are sharing an offer, include an image of the product so that your fans will be able to see exactly what they should expect to receive.
3. Create a Visual Campaign
Come up with a mascot or use your company’s logo to create a visual campaign. Create a storyline surrounding the subject you choose and post recurring photos featuring while incorporating your product or service. Fans and customers will come to associate the subject with your brand and become attached to the storyline.
4. Don’t Be Strictly Business
Many of your customers are probably hard at work and need a break from the serious stuff. Post an image that is lighthearted and takes a step back from strictly business. Whether it is a picture of a beach with a caption asking your followers to comment about their weekend plans, a funny picture of a cat wearing a sweater, or a recipe for a delicious chocolate cake, these images are relatable and fun. This kind of post captures the viewer’s attention in a positive way, even if it is not directly related to your product or service.
5. Let Fans See YOU
An incredibly effective way to create a connection with your fans is to post insider photos to give a peek into the inner workings and values of your company. It is important for your customers to feel like they can trust you, and showing them a little bit of who you are as a company and as individuals can make them feel more comfortable and create a more personal interaction. Post photos of things your company and employees are passionate about, and images that demonstrate the growth and achievements of the business.
If a picture is worth a thousand words, you can only imagine how much a video is worth. Posting a video on Facebook takes your visual storytelling to the next level and increases engagement exponentially. Videos can get up to 12X the amount of the shares than any other type of Facebook post. By using a video, your fans are much more likely to be captivated by your visual story. Post a video of your product in action, a tutorial, or any clever clips to keep your fans interested and wanting to see more.
Here’s where your Facebook story comes to a close. You’ve explored the many ways to use images and video to effectively convey your message, and left your fans buzzing with interest and eager to see more. Now you know–visual storytelling is undoubtedly growing in popularity as a marketing tool used by both small businesses and large CPG brands alike. Keep an eye out for more Facebook tricks and trends in our future posts!