12 Most Popular Influencer Marketing Objectives [Infographic]

How are top marketers using influencers to power their business objectives? We did the leg work and surveyed 64 industry leaders (director-level or higher) to get their take on influencer marketing across several metrics.

In our first infographic, we broke down how they view influencer marketing. In this installment, we give you the breakdown on how these marketers are using influencers to drive success and achieve their key objectives. Spoiler alert: it’s not just for top-of-the-funnel strategy. Check it out below:

Want to learn more about the ways other marketers are using influencers to power their objectives? Check out our latest eBook, “The State of Influencer Marketing,” to get the full story:

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Author Caroline Burke

Content Marketer at Mavrck. Voted the voice of her generation in a unanimous vote of one.

More posts by Caroline Burke

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About Mavrck

We all know word-of-mouth is the most effective form of marketing, but word-of-mouth automation at scale has always been a challenge. At Mavrck, we harness the power of human-to-human marketing at scale by tapping into your most valuable asset: existing customers with influence.

By focusing on influential customers who engage a high percentage of their friends around a brand's relevant topics or keywords, Mavrck's patented micro-influencer marketing platform powers consumer brands like Hershey's, Sears and Unilever to discover and activate millions of their micro-influencers to distribute content and drive conversions across social networks.

On average, our "always-on" activation engine will get 3 friends to convert for every 1 micro-influencer activated.