How are top marketers using influencers to power their business objectives? We did the leg work and surveyed 64 industry leaders (director-level or higher) to get their take on influencer marketing across several metrics.
In our first infographic, we broke down how they view influencer marketing. In this installment, we give you the breakdown on how these marketers are using influencers to drive success and achieve their key objectives. Spoiler alert: it’s not just for top-of-the-funnel strategy. Check it out below:
Want to learn more about the ways other marketers are using influencers to power their objectives? Check out our latest eBook, “The State of Influencer Marketing,” to get the full story: