So you’ve created a Facebook Fan Page and you’ve acquired some fans. What do you do now?
Don’t worry, we can help! There’s a reason why influencer marketing and influencer marketing platforms have become so popular: the key to being successful on any social media network is to engage with your fans and followers. You should make sure to reply to their comments to let them know you care about what they have to say, and you should reach out to them directly and ask for their input.
You can effectively engage your audience by asking them questions. However, be sure you take the time to think about what you ask and how you ask it. You want to ask the right kind of questions so encourage your fans to engage. The comments and feedback they generate will provide further insight about your audience and can create a dialogue about your brand between you and your fans. Are you asking engaging questions? Are you taking advantage of your fans’ social influence? Make sure with our list of the 10 best questions to ask your Facebook fans:
1. Fill in the blank
Because who doesn’t love playing Mad Libs? This is a great way to find out what your fans are thinking about and to get new ideas.
This is a great way to get feedback about your product/service and let your fans know that you care about what they think.
Use this opportunity to surprise users or share interesting information either about your product/service or something relevant to your industry or demographic.
4. Opinions on shared material
Connect with your fans on something other than what you’re trying to sell, or get their opinion on something new that your brand wants to try.
This can be a purely a fun question, or one used to compare products and services and get some insight on your audience’s preference.
6. Super Simple
You can even ask fans a simple yes or no question. It’s a quick way to engage with your audience and perhaps learn about what’s working well and what could be changed to better serve your customers.
Again, this is a great way to get feedback about your product/service and let your fans know that you care about their opinion, but you can also ask about relevant topics that within your industry.
8. Ask for tips
Start a conversation about using your product/service. This type of question is perfect for engagement, not just between your brand and its fans, but also between the fans themselves and is a surefire strategy to gain valuable insight.
9. Timely posts
Asking your fans what they’re up to on holidays or how they’re reacting to something on the news is valuable without being exclusively focused on promoting your brand. This type of question is a form of newsjacking. Newsjacking is the art of injecting your ideas into a breaking news story, therefore making your ideas relevant to your fans while generating tons of social media engagement!
10. Ask for help
Tip: Keep it short and simple
Two key rules for asking questions on Facebook include precision and simplicity. Questions should be short and simple so that they can be easily read and processed. Lengthy questions can be ignored due to short attention spans or cause confusion due to more room for different interpretations. Avoid asking about two topics at once or asking multiple questions on one topic. Finally, its best to avoid sounding like a robot or sounding like you are only interested in selling your product or service.